MG Media Ads Reporting

SELECTED PERIOD

Performance change

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Spend

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Installs

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Cost / install

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Trials

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REPORT SCOPE

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Spend

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Impressions

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Link clicks

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Reach

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App installs

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Cost per install

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Click → install

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Trials started

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Selected period

Impressions

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Reach

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Link clicks

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App installs

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Trials started

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Rates are calculated from aggregated counts, not averages of ad-set percentages.

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Ad set	Campaign	Delivery	Spend	Impressions	Installs	Trials	CPI	Cost / trial	Install → trial