Spend
—
Impressions
—
Link clicks
—
Reach
—
App installs
—
Cost per install
—
Click → install
—
Trials started
—
ACQUISITION JOURNEY
Impressions → trial funnel
Impressions—Base
Reach——
Link clicks——
App installs——
Trials started——
Conversion rates are calculated from the previous funnel stage.
Ad-set performance
| Ad set | Campaign | Delivery | Spend | Impressions | Installs | Trials | CPI | Cost / trial | Install → trial |
|---|