MG MEDIA / PERFORMANCE

Campaign intelligence

A focused view of acquisition performance and trial conversion.

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SELECTED PERIOD

Performance change

Waiting for data
Spend
Installs
Cost / install
Trials
REPORT SCOPE

Campaign focus

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Spend
Impressions
Link clicks
Reach
App installs
Cost per install
Click → install
Trials started
ACQUISITION JOURNEY

Impressions → trial funnel

Selected period
Impressions
Base
Reach
Link clicks
App installs
Trials started

Conversion rates are calculated from the previous funnel stage.

Ad-set performance

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Ad setCampaignDeliverySpendImpressionsInstallsTrialsCPICost / trialInstall → trial