MG MEDIA / PERFORMANCE

Campaign intelligence

A focused view of acquisition performance and trial conversion.

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SELECTED PERIOD

Performance change

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Spend
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Installs
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Cost / install
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Trials
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REPORT SCOPE

Campaign focus

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Spend
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Impressions
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Link clicks
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Reach
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App installs
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Cost per install
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Click → install
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Trials started
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ACQUISITION JOURNEY

Impressions → trial funnel

Selected period
Impressions
—Base
Reach
——
Link clicks
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App installs
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Trials started
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Conversion rates are calculated from the previous funnel stage.

Ad-set performance

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Ad setCampaignDeliverySpendImpressionsInstallsTrialsCPICost / trialInstall → trial