Spend
—
Impressions
—
Link clicks
—
Reach
—
App installs
—
Cost per install
—
Click → install
—
Trials started
—
App funnel
Link clicks—
Installs—
Trials—
Rates are calculated from aggregated counts, not averages of ad-set percentages.
Ad-set performance
| Ad set | Campaign | Delivery | Spend | Installs | CPI | Click → install | Install → trial |
|---|